Sofware AG takes customer advocacy to the next level.

Reality Check: How many success stories are actually read in full? How can you write a success story so readers get what they want out of them in seconds? This was the challenge that we were tasked with addressing.

Input: Using “a Hero Storytelling approach” aligned to evidencing outcomes clearly, we’ve supported Software AG for many years to create content that turns customers into heros, content into lead generation, and boosts Customer Lifetime value.