One by one, NGOs in Jamaica advocating for the rights of children living with disabilities are disappearing.

Reality Check: It is estimated that there are more than 200,000 children in Jamaica living with disabilities. Despite Jamaica having signed the UN Human Rights Convention, these children are commonly declined the opportunity to be educated normally and themselves, neglected by parents due to the stigma of disability that still exists in the country.

Action: As a UN Communications volunteer, Beth decided to get involved.

Result: New communications strategy aligned to fundraising objectives includes fresh Tone of Voice and messaging:

Sample Text: 10 years ago in Jamaica, the term “inclusion” couldn’t be found on a single official policy statement: Our country has a history of segregating or totally excluding children with disabilities from a young age. This is something the Nathan Ebanks Foundation (NEF) has set out to change. But building the road to human independence and dignity is paved with obstacles. For us, it involves leaving the premise of being a developing country behind and consciously redefining ourselves as a developed nation with equal opportunities for everyone. Only in this way can we give all children the chance they deserve. Only when children with disabilities are included in the community, able to participate fully and empowered to contribute to their country can they realise their full potential. This is the minimum that we owe them, surely?