Software AG offers Freedom-As-A-Service

Reality check: Our client Software AG wanted to tell a new story. It had to take the essence and heritage of their brand and load it up with a stronger, yet authentic message. We looked at where the client plays best: where digitalisation and data intersect. In the software industry, few companies can claim to be independent and truly open. Let alone so genuinely customer focussed. This had to come out. This had to become the new value of Software AG.

The result: Freedom as a Service

Brand story: “We have the power to unlock a wealth of possibilities for our customers. Bringing data out of their business, out of silos and into the light. For 50 years we’ve been pioneering how technology can turn data into value and moralizing how to offer that value to everyone. This has become the new value of Software AG.

And for our customers it means full autonomy, total transparency, zero constraints and multiple accessibility. Spanning on premise, cloud to cloud and Edge. That’s the freedom to choose, the freedom to trust, the freedom to act and the freedom to share – across devices, apps, systems and people.”