The TestLab Munich Aiport
Reality check: Many people think that digital security is a matter for IT experts only, In reality, this couldn't be further from the truth. Particularly now data is ubiquitous — everywhere! Each time you pick up your smartphone, post something on social media, or shop/bank online, your personal details are out there. Suddenly you're not incognito anymore. No wonder hacking and identity theft have long been commonplace.
Simple truth: Our client LabCampus — Germany's innovation cosmos taking shape at the site of Munich Airport — has a clear purpose. They want to bring the innovators of today together, spanning all sizes and disciplines for cross-industry collaboration and help them shape a stronger tomorrow. A big part of this is the innovation services they offer and the Testlab is one of them. Available for hire, the TestLab at Terminal 2 brings companies close to their marketplace and gets their target audiences to do just what you'd expect... test out their solutions and services. From February 1-29, 2020 the first Lab Campus Test Lab tackled the complex issue of digital security. As part of the Suolocco creative Pool, eStory took the lead on the event communications concept.
New story: How safe are you? The three partners on the stand wanted to present their digital security products and solutions. But we knew that talking about breaches and secure communication architecture straight off, might prove too much for people. Instead, we designed a playful and educational lab environment — welcoming visitors to wander in and interact with it. The hook on the exterior wall read "How safe are you?" And once on the stand visitors could test their digital security knowledge, press buttons to reveal real IT security statistics, and gradually be desensitised to how their actions might impact corporations or even society: A gentle build-up to understanding a complex 21st Century mega threat.
Around 13,000 visitors visited the TestLab in February and nearly 22,000 passengers battled it out against an AR installation that simulated virtual robots trying to steal data or inject malicious software. And our client and their partners? Really pleased with the results.
