ERA — Electric Racing Academy — gets game-changing infographic

Reality Check: Interactive video content, infographics, video mapping—how we communicate with customers these days isn’t one dimentional, and Software AG know it. They wanted to use a new form of graphic design to create a clickable portfolio for the ground-breaking work they’re doing with the ERA: Electric Racing Academy.

Our input: We’re not just content creators, we’re content players. Working with the design team, we pitched an idea for an interactive “trading card” concept. A series of dummy collectable cards that would tell a story about technology, innovation and sustainability with their roots in racing culture.